Using the Extended Product Concept to better Understand New Business Models along Product Life Cycles: The Case of E-Mobility
نویسندگان
چکیده
Concepts like extended products and product-service systems have been discussed for years. So far several publications have highlighted the relevance and showed examples. While taking services into consideration the focus is shifting from the realization phase of a product to its life-cycle. The changes of customer behavior as well as the trend towards new mobility paradigms are challenging manufacturers and service providers to come up with new solutions and new business models which better reflect the needs of the customer and the society. We believe that E-Mobility provides an ideal case to investigate how tangible and non-tangible products and services can be integrated using the extended product concept. In this paper the extended product concept will be analyzed and applied in the domain of E-mobility in order to better understand the development of business models along Product Life Cycles.
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